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You can love your customers, but how about hugging your haters? Hug Your HatersâThe Book You Didnât Know You Needed to Read. It includes specific playbooks and formulas as well as a fold-out poster of âthe Hatrix,â which summarizes the best strategies for â¦ Why Hugging Your Haters Makes Business Sense. Haters arenât your problem â¦ ignoring them is. If you donât have a strategy for dealing with them, you can find yourself distracted from your mission or worse, with a damaged reputation. They will come in many different forms, both in-your-face, in person, and anonymously, online. Every business owner needs to read this book. Hug Your Haters (2016) is a guide to using disgruntled customers to improve your business. Hug Your Haters talks about why you should embrace these haters, and how you can handle these complaints. Read summary of Hug Your Haters by Jay Baer. If it feels like there are more complaints than ever, and that youâre spending more time and money dealing with negativity and backlash, youâre right. Written by Jay Baer, Hug Your Haters is a customer service and customer experience book written for the modern, mobile era and is based on proprietary research and more than 70 exclusive interviews. Hug Your Haters is ultimately about delivering good customer service and using the criticisms from your haters to improve your products and services. Hug Your Haters teaches you who complains, why they complain, and how to capitalize on those complaints. October 20, 2016; 0 comments; Itâs been a while since I made any book reviews, and not because I donât read as much as I used to, but simply because I wasnât impressed enough by what I read this year to write about it. Hug Your Haters is the first customer service and customer experience book written for the modern, mobile era and is based on proprietary research and more than 70 exclusive interviews. Your business improves in four ways when you hug your haters. My buddy Jay Baer just wrote what has become one of my favorite customer service books, Hug Your Haters . You can watch a video review of the book below. Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. In 219 pages, Baer shares a wealth of research about why it is important to acknowledge and respond to even your most harshest critic. After reading Jay Baerâs book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers, they need to strongly reconsider. These blinks explain why it pays to listen and respond to negative reviews and how you can turn your crabbiest customers into your biggest fans. Benefit 1: Turning Bad News Good At its core, the most important reason to answer complaints and hug your haters is that it at least gives you a chance to recover and retain an unhappy customer. But the rise of customer complaints is actually an enormous opportunity.
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