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Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.. Buyer value is lifted by raising and creating elements the industry has never offered. Tipping Point Leadership was created by researchers W. Chan Kim and Renee Mauborgne to show how leadership can work in business.. Here are four trends that make creating blue oceans that much more relevant and important to you. Value innovation was first outlined in a 1997 article in Harvard Business Review by W. Chan Kim and Renée Mauborgne, who would later write the book Blue Ocean Strategy in 2005. Here are key points of the Blue Ocean Strategy: It’s more than theoretical. Yet in less than two years, and without an increase in his budget, Bratton turned New York into the safest large city in the nation. This case is about Strategy. Conceptual Framework and Strategy Propositions Conceptual Framework Strategy Propositions•Value Innovation •Value Proposition•Tipping Point Leadership •Profit Proposition•Fair Process •People Proposition 5. blue ocean strategy Blue Ocean Strategy Tools BOS Strategy Tools Value Innovation •. Nine Key Points of Blue Ocean Strategy (BOS) BOS is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000). Download unlimited PowerPoint templates, charts and graphics for your presentations with our annual plan. In carrying out the Blue Ocean Strategy scenario provides a series of interactive group scenarios designed to deepen participants' understandi That’s what we call value innovation’, the cornerstone of blue ocean strategy. Tipping point leadership. Traditional Competitive Strategies. Blue Ocean Strategy Implementation Self-Diagnostic: Tipping Point Leadership and Fair Process in Action Case Solution, This Case is about COMPETITIVE STRATEGY, GOVERNMENT, INTERNATIONAL BUSINESS, LEADERSHIP, MOTIVATING PEOPLE, PSYCHOLOGY, STRATEGIC … A blue ocean strategy differs from a low-cost strategy in that A) the intent of a blue ocean strategy is not to be the absolute lowest-cost provider because a blue ocean must also increase perceived value. Blue oceans, where a market space is new and uncontested, and strategy centers around value innovation. Blue Ocean Strategy Implementation Self-Diagnostic: Tipping Point Leadership and Fair Process in Action – Development Tool Case Solution. It's about problems, trends and markets. Understanding Tipping Point Leadership. When new ideas spread quickly through an organization, Chan and Mauborgne argued that this would only happen when a critical mass of people become engaged in the idea. So change efforts are focused on moving the mass, requiring steep resources and long time frames — luxuries few executives can afford. Blue ocean strategy pushes companies to create new industries and break away from the competition. Social sector application and research, including such topics as how Blue Ocean Strategy can be applied in the developing world to mitigate poverty and improve education and health. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process. ∗Blue Ocean Strategy is a: ∗Value Innovation Strategy – competes in an uncontested market space ∗“Combination Strategy ”: pursue differentiation while controlling costs. Blue Ocean Strategy Pursues Value Innovation. Tipping Point Leadership - Disproportionate Influencing Factors • In any organization, fundamental changes can happen quickly when the beliefs and energies of a critical mass of people create an epidemic movement toward an idea. red, blue A ocean strategy is about doing business where there is no competitor. There are three top-tier components in blue ocean strategy: Value Innovation; Fair Process; Tipping Point Leadership; We will focus on value innovation, often described as the heart of blue ocean strategy. Blue Ocean Strategy | Shift | Leadership | 18,780 followers on LinkedIn. Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action Case Solution, The setting? Develop an actionable plan. Kim WC(1), Mauborgne R. Author information: (1)[email protected] When William Bratton was appointed police commissioner of New York City in 1994, turf wars over jurisdiction and funding were rife and crime was out of control. ∗Achieved via the delivery of features that have a highest marginal benefit to customer needs . B) the focus of a blue ocean strategy is on lowering the economic value created, whereas a cost-leader focuses on increasing the economic value created. Blue Ocean Strategy - Conventional Wisdom vs Tipping Point Leadership The conventional theory of organizational change rests on transforming the mass. Eliminate Costs •. Start developing Blue Ocean Strategy for your organisation in order to break away from the competition through ‘Value Innovation’, the … They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of blue ocean strategy implementation principles. In short, you create a blue ocean by focusing on the factors that customers really care about, while discarding factors they don’t. BOS Tipping Point Leadership Model Slide . Tipping Point Leadership – A Remarkable Way to Change the Masses. Reduce VI Value Innovation •. Blue Ocean Strategy Implementation Self-Diagnostic: Tipping Point Leadership and Fair Process in Action Case Solution, Implementation of the Blue Ocean strategy? Model Name : Tipping Point Leadership Author: William Bratton Year : 2000 Purpose : … Download. Piece of self is composed of a series of survey questions that give participants a practical tool for managers t The crucial strategy here is to stop competing with others. Shift your organization from red to blue oceans. Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. The Blue Ocean Strategy Implementation Self-Diagnostic is comprised of a series of probing questions that offer executive participants a practical tool for assessing the level of organizational hurdles that exist in their organization and the effectiveness of past and future strategies to overcome them. Blue oceans need to be created continuously, as real innovations are not just one-time fads. Abstract: published: 31 Oct 2008. Start studying Chapter 6 Business Strategy: Different, Cost Leadership, and Blue Oceans. Cost savings are made by eliminating and reducing the factors an industry competes on. Trend 1: A rising call for creative new solutions. This is consistent with the work of Amabile (1988), who argues that the most important elements of motivating innovation are concise and compelling articulation of the value of innovation, orientation away from the status quo, and activating an offensive leadership strategy aimed at the future, rather than simply trying to protect an organization’s past. Cost Cost Saving – Eliminate & Reduce Competing Factors Value … Learn how to engage your colleagues in a Blue Ocean Strategy process. Figure 2: Value Innovation. Instead, Nintendo used Blue Ocean Strategy to redefine market boundaries, creating the best-selling video-game console ever, the Nintendo Wii. In order to create this shift in attention from Red Oceans to Blue Oceans the authors came up with a concept called ‘Value Innovation‘ that allows for a simultaneous pursuit of both differentiation and low-cost. Value Innovation Costs Buyer Value Simultaneous Pursuit of Differentiation and Low Cost Blue Ocean Strategy 6 Value Innovation 7. As a potential entrepreneur, it's not about ideas. Activate your subscription. Public sector application and research, including the application of Blue Ocean Shift, Blue Ocean Strategy, and Blue Ocean Leadership to governments and non-profits. Motivate your organisation. Some strategic planning models are based on theories that don’t quite pan out during go-to-market executions. Since the publication of our research on blue ocean strategy, where we outline the pattern of market-creating strategy for growth, a question we often confronted was how the creation of blue oceans or new markets differs from disruption.
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